LINDSEY

ELIZABETH

HURSTON

ABOUT ME………………………………………………1
MARKETING JOURNEY…………………………..……………………2
RESUME………………………………………………….3
PERSONAL CODE OF ETHICS………………………4
WORK SAMPLES………………………………………………..5
CONTACT ME………………………………..…………6

GET TO KNOW ME!

I am born and raised in Charlotte, North Carolina. This city inspires me everyday and is where I get my creative side. Going to school with such large group of other students, with all different ethnicities and backgrounds was amazing. Charlotte really is a melting pot. I love meeting new people, working with others, and being creative. I enjoy keeping my brain busy with reading, learning to play the piano, and listening to all types of music. I’ve always had a passion for helping others, creating things I find beautiful, and in recent years; social media. I currently am enrolled in Appalachian State University and will be graduating in May of 2025. I am a Marketing/Communication major with a minor in Sociology. Roll Neers!!!

My Marketing Journey

Though I started college as a Psychology major, I quickly realized my second semester of freshman year that I needed something more creative. Less by the book and more creative freedom. With my minor being in sociology and my history with psychology, I have a great understanding of how humans think and interact with each other and certain aspects of life. This will help in the future with being able to predict target markets, product insights, and overall enhance my marketing skills in the workplace. My first “job” involving marketing was doing the social media posts for the restaurant I was working at. I wanted the experience, and felt it was a great time to learn what works and what doesn’t. At that time, I hadn’t taken a majority of my marketing classes in school. I have learned so many new skills and ways to successfully market products to the right audience. Social media is so powerful. It can grow a business and reach target audiences a small business owner never thought possible.